[C546.Ebook] PDF Download Goodvertising: Creative Advertising That Cares, by Thomas Kolster

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Thought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American Express

Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand’s corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters—Transparency, Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness, Generosity, Insight, and Full Commitment—it both inspires through great work and explains the principles involved. Over ninety campaigns in a full array of media channels are featured, and each is accompanied by a detailed commentary on the work. Including interviews and insights from leading advertising strategists, the book provides a comprehensive overview for professional advertising creatives, brand strategists, or anyone who works with a brand that values truth, trust, and responsibility. 400 color illustrations

• Sales Rank: #1281934 in Books
• Brand: Kolster, Thomas
• Published on: 2012-10-01
• Original language: English
• Number of items: 1
• Dimensions: 1.13" h x .11" w x .89" l, 3.90 pounds
• Binding: Hardcover
• 256 pages

Review
“Hundreds of color illustrations enhance this volume, which should appeal to readers interested in learning how advertising can play an important role in discussing ideas, not just selling products or services.” ([object Object])

About the Author
, founder of the creative agency Inkognito, is a Danish media and advertising strategist and the recipient of several international awards .

Most helpful customer reviews

0 of 0 people found the following review helpful.
Very useful and interesting book
By Catalin Bejinariu
I like this book because is full with great case studies from recent years and it's a great source of inspiration which can help you when you need ideas for your marketing campaigns. I like it a lot. Is a book which put accent on marketing campaigns which involves social responsibity actions. You can find out more about those campaigns if you search on google and in this way you will have a deeper image about those subjects/campaigns. I recommend it anyone who wants to find out what kind of campaigns are made in developed countries such as Belgium, South Africa, Great Britain and not only.

0 of 0 people found the following review helpful.
Good as New
By Jasmine
Came good as new. The new book smell. No damage. Only thing is that it was delivered in a box much bigger than was needed for the size of the book lol. Love this book though. So many good ideas and inspiration for a student designer.

0 of 0 people found the following review helpful.
Five Stars
By Andres Cortese
awesome book!! Totally recommend

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Each year the forests, hills, bogs, and grasslands of Newfoundland and Labrador burst into a paradise of spectacular wildflowers. This comprehensive guide to 140 common wildflowers native to Newfoundland and Labrador includes spectacular illustrations by painter Dorothy Black. Biologist Peter Scott provides a wealth of information about each flower as well as dietary and medicinal applications.

• Sales Rank: #9702566 in Books
• Published on: 2014-04-29
• Released on: 2006-08-01
• Original language: English
• Number of items: 1
• Dimensions: 12.26" h x 1.06" w x 9.04" l, 4.34 pounds
• Binding: Hardcover
• 290 pages

About the Author
Originally from Saskatchewan, Dorothy Black is a graduate of the University of British Columbia. She moved to Baie Verte on the island of Newfoundland from 1965-1980, where she painted wildflowers in watercolour. She now pursues her art in eastern Ontario. Peter J. Scott is curator of the Agnes Marion Ayre Herbarium, and a biology professor at Memorial University in Newfoundland.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good art.
By Macintyre
Haphazard arrangement of illustrations with no regard to taxonomy. No mention of life cycles such as blooming time. Dorothy Black's paintings are very good, but I found the book difficult to use in the field, since I had to thumb through it each time I wanted to find and identify a particular plant.

0 of 0 people found the following review helpful.
Five Stars
By Caleb
Excellent product and item as described; very fast ship.

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[M427.Ebook] Ebook Download I Do Hard Things: A Bible Study Series, by Havilah Cunnington

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• Sales Rank: #586916 in eBooks
• Published on: 2015-02-04
• Released on: 2015-02-04
• Format: Kindle eBook

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4 of 4 people found the following review helpful.
Would **HIGHLY** recommend!!
By Markeleze
Our family is enjoying this series. The YouTube daily devotional (under the same title) along with this book is a **POWERFUL** tool to learn some very important Kingdom concepts. Especially if you take the time to read the Bible and invite Holy Spirit to speak to your heart/spirit. Helpful and practical explanations to apply God's Word to everyday challenges and HOW TO invite the Lord into those hard places. I'm seriously thinking of having several copies on hand to give out as gifts to help new AND seasoned believers.

3 of 3 people found the following review helpful.
I Do Hard Things
By Anita Mathis
Often in life we have situations that can pull us down and hinder us from becoming all that God create us to be. This is a study designed to help you leave the darkness behind. It provides practical tools on how to overcome the obstacles in your path. Havilah Cunnington is a very gifted and anointed speaker and writer.

2 of 2 people found the following review helpful.
Powerful!
By Melissa
This study is unbelievable!! Our group loved it so much that we are going to offer it again in the spring...Powerful teaching!

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Award-winning poet Gary Soto and Caldecott winner David Diaz turn their eyes on the world of kids. From family pictures to pinatas, from the gato with a meow like a rusty latch to Fourth of July fireworks, the startling and often overlooked moments that define childhood are vividly brought to life by these two acclaimed talents.

• Sales Rank: #596161 in Books
• Brand: Sandpiper
• Published on: 2005-04-01
• Released on: 2005-04-01
• Original language: English
• Number of items: 1
• Dimensions: 7.63" h x .26" w x 5.13" l, .18 pounds
• Binding: Paperback
• 80 pages

From Publishers Weekly
The Hispanic neighborhood in Soto's 21 poems is brought sharply into focus by the care with which he records images of everyday life: the music of an ice cream vendor's truck, the top of a refrigerator where old bread lies in plastic, dust released into the air when a boy strums a guitar. The diverse voices include that of a 12-year-old girl "with hair that sings / like jump ropes" and a fourth-grade boy whose new teeth create the "racket / Of chicharron / Being devoured . . . ." The vocabulary sprinkled with Spanish (there is a glossary at the back of the book) remains consistent, as does the form of the poems, which fall in long vertical columns with short lines. The tight clumps of language reproduce the quality of rapid and playful conversation. Affectionate without being overly sentimental, the collection provides a good introduction to contemporary poetry as well as a fine homage to a Chicano community. Diaz's woodcuts complement the poems perfectly: the silhouettes are fanciful and dynamic but do not draw attention from the words on the page. Ages 8-12.
Copyright 1992 Reed Business Information, Inc.

From School Library Journal
Grade 4 Up-- The rewards of well-chosen words that create vivid, sensitive images await readers of this collection of poems. Through Soto's keen eyes, they see, and will be convinced, that there is poetry in everything. The odes celebrate weddings, the anticipation of fireworks, pets, grandparents, tortillas, and the library. Although Soto is dealing with a Chicano neighborhood, the poetry has a universal appeal. A minor drawback is that the Spanish words are not translated on the page, but in a glossary; to consult it interrupts the reading. Still, children will surely recognize the joy, love, fear, excitement, and adventure Soto brings to life. It is the same sensitivity and clarity found in Baseball in April (HBJ, 1990), his collection of short stories. Black-and-white illustrations blend well with the astute verbal imagery. Each selection is an expression of joy and wonder at life's daily pleasures and mysteries. --Renee Steinberg, Fieldstone Middle School, Montvale, NJ
Copyright 1992 Reed Business Information, Inc.

From Kirkus Reviews
The memories and experiences of Hispanic children are celebrated in a collection of short-lined poems from the author of Baseball in April (1990). With the one exception of the deliciously shivery ``Ode to La Llorona'' (a weeping ghost), the mood ranges from tired happiness to downright exuberance. A girl boasts that she doesn't have to pay for raspados (snow-cones) because her father drives the ice-cream truck; Pablo goes to bed without a bath because ``he wants to be/Like his shoes,/A little dirty''; a child eats a spoonful of ground chile pepper from the molcajete (mortar), to his huge regret; others fondly recall picnics, a wedding, the library, running through the sprinkler, and similar pleasures of a California neighborhood. Diaz's occasional illustrations, with the sharp-edged black areas of woodcuts or paper silhouettes, are angular and stylized to near abstraction. Soto's language leans slightly toward the formal (as befits an ode) and is sprinkled with Spanish words, clear in context but also translated in a glossary. (Poetry. 10-12) -- Copyright �1992, Kirkus Associates, LP. All rights reserved.

Most helpful customer reviews

3 of 3 people found the following review helpful.
A great book to use in the classroom when teaching poetry.
By A Customer
This book was a fantastic support when teaching 5th graders to move beyond "recipe" poetry. The ode structure helps them find the poetry in their day to day experiences. They thoroughly enjoyed listening to Gary Soto's odes, and were eager to write their own.

0 of 0 people found the following review helpful.
a charming collection
By Sirius Lee
This is a delightful collection of odes to ordinary things, in the tradition of Neruda, but written in language much more accessible to elementary and/or middle school students and accompanied by charming woodcut designs. This book would be useful in introducing poetry, especially to native Spanish speaking students, in that most of the vocabulary is fairly unintimidating and many of the subjects spring from experiences as universal as eating snow cones in the summer, watching fireworks, tennis shoes, and visiting the library. Also useful is the short glossary of terms for the Spanish-impaired ;-)

0 of 0 people found the following review helpful.
Wonderful!
By StefanievPB
I love this book! The poems and the illustrations are fabulous! I have really enjoyed reading these poems with my 8 year-old son, he especially likes the one about "Pablo's Tennis Shoes". These poems are sweet and funny and great to read out loud. I highly recommend this one!

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Managed care contracting is a process that frustrates even the best administrators. However, to ignore this complexity is to do so at your own expense. You don’t necessarily need to bear the cost of overpriced legal advice, but you do need to know what questions to ask, what clauses to avoid, what contingencies to cover ... and when to ask a lawyer for help.

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Fully updates the first edition, which was used widely in the U.S. and overseas.

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• Sales Rank: #486870 in Books
• Brand: Brand: Productivity Press
• Published on: 2009-03-26
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 6.25" w x 1.25" l, 15100.00 pounds
• Binding: Hardcover
• 300 pages

Features

• Used Book in Good Condition

Review

Maria Todd is the most gifted managed care negotiation resource I have ever had the pleasure of knowing. Maria’s vast knowledge is as uncommon as it is welcomed to even the playing field between healthcare providers and payors. Those fortunate providers who take the time to participate in her educational sessions or read her books will undoubtedly achieve unparalleled results.
― Troy D. Roth, Senior Vice President, Revenue Management Strategy, Accuro, A MedAssets Company

Maria Todd's The Managed Care Contracting Handbook is a must-have book for the non-attorney health care professional negotiating managed care contracts for providers. Dr. Todd combines a thorough discussion of managed care contracting basics with helpful hints and practical tools for contracting with all types of payor organizations all with an easy to comprehend style. Dr. Todd brings what could be very dry material to life.
― Ellen E. Stewart, MSHA,JD,FHFMA, Partner, Berenbaum, Weinshienk & Eason, PC Denver, Colorado

Many organizations struggle to optimize their managed care strategies to achieve operational and financial success. Maria Todd's new book could be the missing keystone to achieve that success. This is a must-read for every hospital executive involved in the managed care process - clinical and financial leaders alike. Clearly and concisely, Maria Todd lays out the background of managed care in all its complexity. Most importantly, she offers proven methods for planning, negotiating, executing, and evaluating managed care contracts that will withstand legal and operational challenges. Maria is well known for her knowledge, good judgment, and commitment to the industry, and her newest book should be used as a key part of any healthcare provider's managed care strategy.
― David Hammer, MBA, MHS, FHFMA, CHFP, Vice President, Revenue Cycle Solutions McKESSON Provider Technologies

Dr. Todd does a marvelous job at taking the most complex issues of contracting and bringing them down to the level of understanding and simplicity. Using years of real life experiences and making them relevant to our world of contracts is brilliant. It is sad to have Dr. Todd point out how much trouble the insurance industry goes through to make us believe we are getting fair and useful contracts to manage our patients with.
― Lawrence M. Preston, MBA, FHFMA, President and CEO, Professional Medical Consultants, Inc.

I have utilized Maria Todd’s materials for many of my engagements. She has her finger on the pulse of the managed care industry and is an important resource for my consulting business.
―Catherine M. Zito, FHFMA, CPA, Healthcare Financial Consultant

As a certified managed care professional, Maria Todd has done it again! The 2nd Edition is even better than before. For example, her process for setting case rates is pure genius! Until I read this section, I didn’t fully grasp the ramifications of setting case rates without the requisite level of detail in the contract. In just a single passage, Maria Todd challenged me to dig deeper into an area in which I previously thought I had true expertise. ... this book is a must-read for improving the professional development of everyone dependent upon managing and negotiating accurate and real-world managed care contracts.
― David I. Samuels, FHFMA, MPA, 2008-09 President-Elect, HFMA/Nevada Chapter, President, EthiCare Breakthrough Solutions, Inc.

The Managed Care Contracting Handbook should be required reading for ALL hospital managers regardless of the department they manage. The issues and solutions Ms. Todd addresses can mean the difference between barely surviving and successfully thriving for healthcare providers.
― Jackie Hodges, President, HRC Solutions

I know I can rely on Ms. Todd to clearly define and simplify complex issues. Not only does it help my understanding, but assists me in conveying complicated issues to others. I have consistently found her recommendations and tools to be practical and useful.
― Ed Casteel, Divisional Managed Care Director, Mississippi Division, Health Management Associates

About the Author

Maria K. Todd, PhD, MHA is a professional consultant providing the wealth of her knowledge and practical wisdom to more than 2000 hospitals, physicians, and therapists during the past 25 years. Possessing a depth and diversity of experience matched by few, she has earned a reputation as a peerless expert on managed care. She worked as an EMT and a surgical tech before moving into medical administration and health plan coordination. In addition to degrees in health administration, she is a certified mediator and health law paralegal. A prolific author, she is in constant demand as an award-winning speaker. As a volunteer, she has directly assisted hundreds of senior citizens.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Probably a good book on managed care for the beginner
By Jean Acevedo
If you have no basic knowledge of managed care as an industry or some of the nuances of contracting this book may be for you.

1 of 1 people found the following review helpful.
Good foundation book for contracting.
By Shawn M
I work for a health plan and use this book daily.

5 of 6 people found the following review helpful.
Excellent Resource for anyone in healthcare
By Amol Nirgudkar
Maria Todd is truly one of a kind. She has done a phenomenal job in explaining complex concepts in simple and colorful words. The knowledge she presents in this book is extremely practical and stems from her experiences negotiating contracts.

It is definitely very difficult to find a resource like this book.

I highly recommend this book to every person who is involved in collecting payments in the managed care system. As a consultant to physicians for over a decade, I have yet to see such a powerful writing in this area.

Amol Nirgukar, CPA
Reliance Consulting LLC
Certified Public Accountants/Business Consultants
[...]

Email: amol@reliancecpa.com

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